At Your World 24/7® we are specialists in developing marketing communications and advertising programs for small businesses and services firms. We immerse ourselves in your world, your business, your customers and deliver advertising and marketing communications programs and services for today's 24/7 marketplace.
We help small businesses attract NEW customers.
The phenomena of anywhere, anytime 24/7 communications and advertising delivered through a myriad of media outlets and technologies has inundated consumers resulting in information overload. The marketplace has limited "brandwidth" as consumers can cope with only so many brand names.
In this confusing, ever changing and diverse marketplace it is critically important to adhere to the following core marketing communications and advertising principles in order to create brand awareness and impact that breaks through the clutter.
(a) Identify / Define Your Market - Customer segmentation research and target marketing are critical to reach your most likely and desirable customers.
(b) Clear Message and Brand Identity - formulate a clear, concise and compelling message and image/brand which differentiates your product or service.
(c) Media / Ad Placement - formulating the right message is not enough, it must be placed in the media channels which will attract, hold the attention of and elicit response from your targeted customers.
Utilizing this disciplined, process driven methodology adhering to the proven principles outlined about results in successful measurable results.
Specific services we provide to successfully market and promote your product or service include:- Market Research / Target Marketing / Directional Marketing
- Brand Consultation, Planning and Development
- Corporate and Product Identity and Naming
- Advertising Creation, Preparation and Placement
- Multi Media Advertising / Marketing Communications Campaigns to include:
- Print (newspapers, magazines, events programs, business directories, telephone directories)
- Electronic (broadcast and cable TV)
- Internet (online directories, email campaigns, electronic yellow pages and search engine marketing)
- Direct Mail (brochures, newsletters, shopping/coupon circulars)
